Building your business website is no small task– your company will have specific needs for its online presence, and there are many services to choose from when looking for the best website builder.
Your business’s reputation is heavily reliant on your website, so you must optimize performance, functionality, design, and usability to impress your visitors.
If even one of these elements is overlooked, potential customers may turn to your competitors instead, affecting your bottom line. So, building a website that keeps visitors on your page rather than quickly clicking off is your goal.
As a website design and development agency, we are going to give you our top tips for building your website.
7 Tips for Building Your Website
- Build your brand
- Ensure your homepage is appealing and informative
- Use a secure website host
- Create reliable and engaging content
- Make sure it is mobile-friendly
- Choose your target keywords
- Ensure Your Theme is Responsive
Build your brand
Before you do anything it is important to know your brand, before building your website. This means knowing exactly who you are, who your audience is, what you are selling, what your goals are, and how you identify.
Build your strategy first and then you will be able to decide on your website’s design and what content you want to put on it with a breeze.
Check out our top tips for building your brand.
Ensure your homepage is appealing and informative
When building your website, your homepage should convey your business’s main message or selling point right away.
In a world of short attention spans and massive amounts of online content, getting to the point quickly is critical. Users will naturally scan your site for the most relevant information to them, and an overcrowded site can easily scare people off – you don’t want that!
To help you avoid this, reducing text and more white space will keep content from overwhelming users, while large headings will help them find the information that is most relevant to them.
And, if you use calls to action– requests for the user to do something, such as a “buy now” or “contact me” button– make them clear.
It is also essential not to overcrowd your website with menus– a good rule of thumb is to limit the number of drop-down tabs to no more than five– the fewer the better.
Use a secure website host
When it comes to building your website, you need to find the best web host for you.
A web host is a service that stores your website on the internet. When a user accesses your domain, for example, by clicking on it on Google, they are directed to the site that it is linked to on your hosting account.
We use Hostinger as our main website host because of its reliability, security, and prompt customer support! It’s also one of the most cost-effective host we’ve found in the market without compromising the service quality.
Create reliable and engaging content
The length of time users spend on your site and their likelihood of returning are related to the quality of your content. Producing interesting and thoroughly fact-checked content is critical to staying ahead of the competition.
The more reliable and well-optimized your content is the more Google will trust you and push you to your target audience and rank you on Google.
Google’s search ranking is influenced by whether a site’s information is authoritative and trustworthy, as well as how long most users spend looking at it.
Try to create content that is specific to your niche.
Make sure it is mobile-friendly
Mobile users account for half of all web traffic, and Google prefers mobile-optimized sites.
It is critical for your website to appear well on a mobile device in order to boost your rankings and attract a larger audience.
Fortunately, most web design services include a mobile-friendly version of your site as standard, as well as a responsive web design that can accommodate all devices– including TVs and tablets.
Choose your target keywords
One of the most important aspects of SEO is the use of keywords, which are common terms and phrases that people enter into search engines. Including them in your website’s content increases your chances of attracting internet traffic.
Ensure you’re using keywords that target your ideal audience– do your keyword research!
Check out our blog on how to rank on Google.
Ensure Your Theme is Responsive
With over 4.28 billion mobile internet users, your site must be responsive– this means it has a grid-like design that adjusts dynamically to fit any screen size.
A responsive design allows users to navigate your site easily whether they are on a desktop or a smartphone.
The good news is that there are numerous responsive WordPress themes available for you to use. These themes are already mobile-friendly, but you should test your website on various devices and browsers to ensure you’re providing the best browsing experience possible.
This is a really important tip for building your website because if your website is not responsive then people will quickly click off and go somewhere else.
As a website developer, I love helping businesses create their dream website that truly reflects their brand and vision.
So, now you know ARA Digital Services’ top tips for building your website, take these away and start creating a platform that will attract your dream audience!
If you need some help with building your website then get in touch, we’d love to chat. We provide 30 minutes website audit and strategy call!